The migration from analog to digital transmission in broadcasting has opened up a new world of possibilities. This has made it possible for many Kenyans to realise their dreams which before was just but a mirage.
Among those who have benefited from this are two renowned producers of local Kenyan content; Ann Hamberger and Henry Lenga. The two are renowned for their exciting and entertaining Swahili movies and series which have previously aired on our local stations and also on Maisha Magic. Out of the limited airplay given to the Swahili local content, the two felt the need to start their own station to bridge the gap.
On October 6 this year, a new free-to-air TV station that will be airing local Swahili entertainment is set to be launched. Raia TV will be broadcasting 100 per cent pure local entertainment, showing movies, series, soaps, comedies, dramas, reality shows, talk shows and features back to back. The station is aimed at promoting and give opportunity to the local content producers giving them a platform to showcase their talents. True to its name, Raia TV, is targeted to resonate with the normal mwananchi –Raia.
Though broadcasting from Mombasa city, Raia TV will also be viewed in Mombasa, Nairobi, Kisumu, Nakuru, Meru and Nyeri, before rolling out countrywide viewership.
"Others will also be able to watch us on the online stream and soon we shall be launching a Video On Demand (VOD) platform," says Hamberger.
This station will increase uptake of local content, and hence, more job opportunities for the youth in Kenya. Raia TV will make it possible for Kenyans at large to enjoy the digital dividend.
The new station is the brainchild of of Ashiner Pictures' Ann and Henry, who are the CEO and Executive Director of Raia TV respectively. The two have been producing swahili local content for over a decade, with TV series shows such as Majaliwa, Cheche, Udhalimu, Almasi, Sumu, Kashfa, Nyota and Utandu, among others. A majority of them have gone ahead to win awards locally and internationally.
Others are movies such as Sakalakata, Nafsi Lawama, Kisase, Haini, Wazuzi, Consequences, Gift from the Curse, Lulu, Taswira and Heart and Soul, which have all aired on Maisha Magic Swahili, and also on Tanzania's Azam TV. It will broadcast on the PANG signal and the channel number will be revealed during the launch.
Among those who have benefited from this are two renowned producers of local Kenyan content; Ann Hamberger and Henry Lenga. The two are renowned for their exciting and entertaining Swahili movies and series which have previously aired on our local stations and also on Maisha Magic. Out of the limited airplay given to the Swahili local content, the two felt the need to start their own station to bridge the gap.
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| Raia TV CEO Ann Hamberger and Executive Director Henry Lenga. |
On October 6 this year, a new free-to-air TV station that will be airing local Swahili entertainment is set to be launched. Raia TV will be broadcasting 100 per cent pure local entertainment, showing movies, series, soaps, comedies, dramas, reality shows, talk shows and features back to back. The station is aimed at promoting and give opportunity to the local content producers giving them a platform to showcase their talents. True to its name, Raia TV, is targeted to resonate with the normal mwananchi –Raia.
Though broadcasting from Mombasa city, Raia TV will also be viewed in Mombasa, Nairobi, Kisumu, Nakuru, Meru and Nyeri, before rolling out countrywide viewership.
"Others will also be able to watch us on the online stream and soon we shall be launching a Video On Demand (VOD) platform," says Hamberger.
This station will increase uptake of local content, and hence, more job opportunities for the youth in Kenya. Raia TV will make it possible for Kenyans at large to enjoy the digital dividend.
The new station is the brainchild of of Ashiner Pictures' Ann and Henry, who are the CEO and Executive Director of Raia TV respectively. The two have been producing swahili local content for over a decade, with TV series shows such as Majaliwa, Cheche, Udhalimu, Almasi, Sumu, Kashfa, Nyota and Utandu, among others. A majority of them have gone ahead to win awards locally and internationally.
Others are movies such as Sakalakata, Nafsi Lawama, Kisase, Haini, Wazuzi, Consequences, Gift from the Curse, Lulu, Taswira and Heart and Soul, which have all aired on Maisha Magic Swahili, and also on Tanzania's Azam TV. It will broadcast on the PANG signal and the channel number will be revealed during the launch.
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