As the highly anticipated NRG Wave concert starring legendary American rapper Rick Ross on April 28 nears, soft drink brand, Sprite, have literally thrown the mic into the ring. The brand has announced that the Sprite Rap Cypher, a collaboration of Kenya’s budding freestyle rap artistes, will be showcased at the event where one freestyle rapper will get the chance to perform their "bars" in front of thousands of fans at the NRG Wave event.
Furthermore, the top six freestyle rappers will feature in this year’s first Sprite Rap Cypher collective,
with their video being broadcast on the event’s big screens and subsequently promoted on viral
digital channels. The search for the country’s top six freestylers has commenced with a call-out for rappers to submit a video of their ‘six bars’ to the NRG Radio Instagram campaign with the hashtag #Spriteyourlyrics for their chance to be selected.
NRG Radio will further air a live Sprite Cypher Special radio show on their 91.3 FM frequency on
Thursday, April 26, at 4pm to showcase and celebrate Kenya’s budding lyricists. The live audiovisual
transmission can be viewed on www.nrg.radio from 4pm on the day. The Sprite soft drink brand has a long history of association with urban culture and hip hop is one of their core communication channels.
“We are very excited to provide our consumers with yet another platform to experience great quality
entertainment as they fully express themselves through art. I am looking forward to enjoying some real and raw cyphers from Kenyans through NRG Radio and crown it off on Saturday with live performances, graffiti and a lot of Sprite,” mentions Rodney Nzioka, Senior Franchise Brand Manager at Coca-Cola.
"NRG Radio is more than a radio experience. It’s a radio, digital and social experience designed to
engage today’s outgoing, digitally connected audiences. The NRG Wave is just one of our platforms that we are rolling out to bring those connections to life," says Denis Ndavi of NRG Media.
With Sprite onboard the NRG Wave, it looks like Kenya’s hip hop scene is about to jump to the next
level!
Meanwhile, a mega line-up of artistes to perform at the event has been unveiled. It includes Khaligraph Jones, Camp Mulla, Fena Gitu and rumour has it show stopper Nyashinski is also set to make an appearance alongside Rozay.
The DJ line-up is just as juicy with the African Mzungu DJ Kace, DJ Mellow, DJ Xclusive and DJ Space gearing up for the ultimate Boss Experience. Celebrated NRG Radio hosts Mwalimu Racheal and Timmy T Dat will be the official MCs for the night.
Excitement over the Rick Ross #NRGWAVE concert is rife with only two days to the event and sponsors including Safaricom through Songa, Sprite, EABL, Shell, Bonfire Adventures, Redbull, MoSound Events and FlexAir Charters are also working to ensure fans receive the best of a Boss experience.
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| US rapper Rick Ross. |
with their video being broadcast on the event’s big screens and subsequently promoted on viral
digital channels. The search for the country’s top six freestylers has commenced with a call-out for rappers to submit a video of their ‘six bars’ to the NRG Radio Instagram campaign with the hashtag #Spriteyourlyrics for their chance to be selected.
NRG Radio will further air a live Sprite Cypher Special radio show on their 91.3 FM frequency on
Thursday, April 26, at 4pm to showcase and celebrate Kenya’s budding lyricists. The live audiovisual
transmission can be viewed on www.nrg.radio from 4pm on the day. The Sprite soft drink brand has a long history of association with urban culture and hip hop is one of their core communication channels.
“We are very excited to provide our consumers with yet another platform to experience great quality
entertainment as they fully express themselves through art. I am looking forward to enjoying some real and raw cyphers from Kenyans through NRG Radio and crown it off on Saturday with live performances, graffiti and a lot of Sprite,” mentions Rodney Nzioka, Senior Franchise Brand Manager at Coca-Cola.
"NRG Radio is more than a radio experience. It’s a radio, digital and social experience designed to
engage today’s outgoing, digitally connected audiences. The NRG Wave is just one of our platforms that we are rolling out to bring those connections to life," says Denis Ndavi of NRG Media.
With Sprite onboard the NRG Wave, it looks like Kenya’s hip hop scene is about to jump to the next
level!
Meanwhile, a mega line-up of artistes to perform at the event has been unveiled. It includes Khaligraph Jones, Camp Mulla, Fena Gitu and rumour has it show stopper Nyashinski is also set to make an appearance alongside Rozay.
 |
| Rapper Khaligraph Jones. |
The DJ line-up is just as juicy with the African Mzungu DJ Kace, DJ Mellow, DJ Xclusive and DJ Space gearing up for the ultimate Boss Experience. Celebrated NRG Radio hosts Mwalimu Racheal and Timmy T Dat will be the official MCs for the night.
Excitement over the Rick Ross #NRGWAVE concert is rife with only two days to the event and sponsors including Safaricom through Songa, Sprite, EABL, Shell, Bonfire Adventures, Redbull, MoSound Events and FlexAir Charters are also working to ensure fans receive the best of a Boss experience.
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