The campaign which will run for only two hours (12pm – 2pm) will be accessible to Uber users in specified locations within the two cities in the country where Uber operates.
Commenting on the activity, Uber Head of Marketing, Dip Patel said:
"At Uber, we are always looking for innovative, engaging and creative ways to create excitement and brand loyalty among our consumers – they are after all, the reason we do what we do. At the touch of a button over lunchtime tomorrow, Uber riders will receive a delicious, hot plate of nyama choma without having to leave their offices or their homes."
In order to receive the free choma, Nairobi riders will have to be in Westlands or in the Central Business District, while in Mombasa, the offer is valid for riders across the city. The promotion simply requires Uber riders to open the app during this time window, tap the UberCHOMA banner at the bottom of their screen and request an UberCHOMA. If the request is successful, a driver will arrive at their location with free Nyama Choma.
He added,
“Whilst we would like as many of our riders to benefit from this campaign, the free choma will be available on a first come – first served basis. Only users who are within the coverage area will be able to see the UberCHOMA banner.”
A similar campaign will run across Kampala and Dar Es Salaam, the other East African cities with an Uber presence.
Acting General Manager for Uber in East Africa, Loic Amado, said,
“We know that one of the things that defines us most, even in the cities, is our culture. This campaign is just one way of celebrating the vibrant East African culture and connecting with our consumers in a different and memorable way.”
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