American whiskey brand, Jack Daniel’s, has shortlisted the three finalists in the search for a Kenyan brand ambassador conducted through the 'Gentlemen Wanted' campaign. The campaign, launched in May this year, received over 2,000 applications that underwent rigorous processing by a panel of judges and observers to narrow down to the three finalists, namely: David Mutunga, Blessing Lung'aho and Fidel Maithya.
“When we launched the Gentlemen Wanted campaign two months ago, we received an overwhelming number of applications and we are pleased to report that we are down to the final three. We are now calling on the public to help us select the best of the three by voting through our Facebook page”, said Zara Kuria, Jack Daniel’s Kenya brand manager.
The Gentlemen Wanted campaign was targeted at charismatic Kenyans above 21 years with the ability to embody the spirit of the brand and its values of authenticity, independence and integrity. The first selected group comprised of 100 of the best applicants who were then narrowed down to top the 24.
The top 24 were then invited to attend one-on-one interviews, where they were given the opportunity to convince a panel of judges, including rugby star Humphrey Kayange and actress and media personality Eve D’Souza, on why they should be Kenya’s Jack Daniel’s Brand Ambassador.
The voting phase started on July 18 and closes on July 31, after which the winner will be announced. The ambassador will then travel to the Jack Daniel Distillery in Lynchburg, Tennessee, USA, where he will be shown the same whiskey making process that Jasper Newton "Jack" Daniel himself used, before heading back to Kenya to officially take up his role.
The Jack Daniel Distillery in Lynchburg is situated in and around a hollow known as "Stillhouse Hollow" or "Jack Daniel's Hollow", where a spring flows from a cave at the base of a limestone cliff. The limestone removes iron from the water, making it ideal for distilling whiskey (water heavy in iron gives whiskey a bad taste). The spring feeds into nearby East Fork Mulberry Creek, which is part of the Elk River watershed. Some 1.9 million barrels containing the aging whiskey are stored in several dozen barrel houses, some of which adorn the adjacent hilltops and are visible throughout Lynchburg.
The distillery is a major tourist attraction, drawing more than a quarter of a million visitors annually. The visitor center, dedicated in June 2000, contains memorabilia related to the distillery and a gift shop. Paid tours of the distillery are conducted several times per day and a premium sampling tour is also offered.
“When we launched the Gentlemen Wanted campaign two months ago, we received an overwhelming number of applications and we are pleased to report that we are down to the final three. We are now calling on the public to help us select the best of the three by voting through our Facebook page”, said Zara Kuria, Jack Daniel’s Kenya brand manager.
The Gentlemen Wanted campaign was targeted at charismatic Kenyans above 21 years with the ability to embody the spirit of the brand and its values of authenticity, independence and integrity. The first selected group comprised of 100 of the best applicants who were then narrowed down to top the 24.
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| From Left: Finalists David Mutunga, Blessing Lung'aho and Fidel Maithya |
The voting phase started on July 18 and closes on July 31, after which the winner will be announced. The ambassador will then travel to the Jack Daniel Distillery in Lynchburg, Tennessee, USA, where he will be shown the same whiskey making process that Jasper Newton "Jack" Daniel himself used, before heading back to Kenya to officially take up his role.
The Jack Daniel Distillery in Lynchburg is situated in and around a hollow known as "Stillhouse Hollow" or "Jack Daniel's Hollow", where a spring flows from a cave at the base of a limestone cliff. The limestone removes iron from the water, making it ideal for distilling whiskey (water heavy in iron gives whiskey a bad taste). The spring feeds into nearby East Fork Mulberry Creek, which is part of the Elk River watershed. Some 1.9 million barrels containing the aging whiskey are stored in several dozen barrel houses, some of which adorn the adjacent hilltops and are visible throughout Lynchburg.
The distillery is a major tourist attraction, drawing more than a quarter of a million visitors annually. The visitor center, dedicated in June 2000, contains memorabilia related to the distillery and a gift shop. Paid tours of the distillery are conducted several times per day and a premium sampling tour is also offered.
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