MIMI Fashion Store To Partner With Fashion Bloggers

FASHION store MIMI has announced a partnership with the 2015 winners of the Mimi Fashion Bloggers contest, in a bid to grow industry capacity, engagement and fashion reporting.

                       (Julie Gichuru)                    

MIMI Founder Julie Gichuru notes that the bloggers have enabled growth in the Kenya fashion industry, hence the need for the public to support local stylists in order to sell Kenya as a fashion hub.
“We had overwhelming response to the blogging contest, which indicated that the public is truly interested in fashion. To this end, MIMI will partner with the top 10 winners of the blogging contest to support them to grow their blogs, as they profile fashion trends and the local market.” she said.
In the 2015 competition, Muriuki Kagiri, author of Dapper Brother emerged tops with 25,000 votes out of over 60,000 votes on his blog, followed by Shawn Osimbo of shawnosimbo.com and Sharon Mwangi who blogs in Style by Shari.
Julie noted that plans are underway to expand the user ability of the platform to encourage local stylists to sell their clothes online.

Photo: Dapper Brother blogger and winner of MIMI Fashion Blogger Contest 2015 receives his cheque from MIMI Founder Julie Gichuru during the award ceremony at Mercury Lounge.

“MIMI is engaging in a thorough analysis of the market to position ourselves as a platform for established and upcoming local and regional designers as part of our strategic growth,” Julie added.

Photo: MIMI Founder Julie Gichuru awards MIMI Blogger Contest 1st Runner Up Shawn Osimbo with a voucher.

The next call for entries for the MIMI Blogger contest 2016 will be announced in February. MIMI shop is located at the Green House, Adams Arcade Nairobi and fashionistas can access online shopping via www.mimi.co.ke.