What was the “Golden Tweet”?
Every year, we crown one Tweet as the “Golden Tweet”, a.k.a. the most retweeted Tweet of the Year. One Directioners will be ecstatic to know that they launched Harry Styles to the top in 2015. When news broke that One Direction member Zayn Malik was parting ways with the group, Harry Styles expressed gratitude toward fans with this Tweet.
Here’s a sampling of this year’s most retweeted artist Tweets:
*Click artist’s name to view each Tweet*:
1.@Harry_Styles: “All the love as always. H”
2.@zaynmailk: Launch of new One Direction single
3.@Real_Liam_Payne: 5 years of One Direction
4. @Louis_Tomlinson: Support of One Direction Fans
5. @NiallOfficial: Wishing Liam a Happy Birthday
6. @kanyewest: “Please: Do everything you possibly can in one lifetime”
7. @justinbieber: 21st birthday Tweet
7. @ladygaga: Announces her starring role on “American Horror Story” season 5
8. @meekmill: Meek Mill Tweets about his beef with Drake
9. @adele: Adele shares the name and inspiration for her new album “25”
10. @taylorswift13: Taylor Swift Tweets her perspective on “The Dress” debate
What were the top 10 global music trends in 2015?
1. #OneDirection
2. #GOT7
3. #NowPlaying
4. #EXO
5. #FifthHarmony
6. #방탄소년단
7. #iHeartAwards
8. #MTVEMA
9. #VMA
10. #BigBang
Artists continue to attract some of the highest follower counts on Twitter, with artists currently accounting for six out of the ten most followed Twitter accounts in the world. Katy Perry led this year’s list of most followed artists with over 78.4M followers, and Taylor Swift saw the highest increase in followers, adding 20M new followers in 2015.
Who are the most followed artists?
1. @KatyPerry - 78.4M
2. @JustinBieber - 70.6M
3. @TaylorSwift13 - 66.8M
4. @Rihanna - 53.1M
5. @LadyGaga - 52.8M
6. @JTimberlake - 50M
7. @BritneySpears - 43.4M
8. @Shakira - 35.7M
9. @SelenaGomez - 35.4M
10. @ArianaGrande - 34.3M
Who gained the most new followers in 2015?
1. @TaylorSwift13 - gained 20 million followers
2. @KatyPerry - gained 18 million followers
3. @JustinBieber - gained 14 million followers
4. @Rihanna - gained 14 million followers
5. @ArianaGrande - gained 13 million followers
One of the biggest music releases on Twitter in 2015 was Adele’s “Hello.” This release generated more than 1.3M tweets in the 5 days leading up to the release of the new song on October 23rd.
What were the top 5 2015 debuts according to the Billboard Twitter Charts:
*Billboard Twitter Real-Time Charts track the most popular songs being shared on Twitter in the U.S.
1. Hello - Adele
2. Sorry - Justin Bieber
3. Love Yourself - Justin Bieber
4. What Do You Mean? - Justin Bieber
5. Hey Everybody! - 5 Seconds of Summer
What were the top 10 albums of 2015 based on tweet volume?
1) Made in the AM - One Direction
2) Purpose - Justin Bieber
3) Sounds Good Feels Good - 5 Seconds of Summer
4) Handwritten - Shawn Mendes
5) Revival - Selena Gomez
6) 25 - Adele
7) To Pimp a Butterfly - Kendrick Lamar
8) Beauty Behind the Madness - The Weeknd
9) Dark Sky Paradise - Big Sean
10) Honeymoon - Lana del Rey
Most Tweeted non-sports program EVER: VMAs (Source: Nielsen)
According to Nielsen, the 2015 MTV Video Music Awards on August 30 is the most Tweeted program since Nielsen Social began tracking Twitter TV activity. (since October 2011, ranked on Tweets, excluding sports events) In the U.S., 2.2 million people sent 21.4 million Tweets about the 2015 MTV Video Music Awards, increasing 69 percent from 2014, and almost 11.8 million people saw those Tweets a total of 676 million times (impressions).
What was the most Tweeted minute of 2015?
The most Tweeted minute of 2015 occurred at 10:49 pm the night of the VMAs with 247,525 Tweets following @KanyeWest’s announcement that he was running for President and sparking the hashtag #Kanye2020. (See the whole speech in this Tweet or check out this Vine for a 6 second summary).
Twitter launched Moments late this year. What were some of the biggest music Moments in 2015?
● @Adele launches her new album 25: https://twitter.com/i/moments/667632817291980801
● Q&A session held with @EllieGoulding: https://twitter.com/i/moments/662690703026294784
● @OneDirection emoji competition: https://twitter.com/i/moments/666461222930407425
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